Marketing and sales must work in synergy; you simply cannot have efficient marketing without efficient sale and vice versa
Genesis’s extensive experience in sales can create a specific and efficient sales structure for your project, working with your chosen staff and structure or creating a custom solution using our own sales teams and management.
Our unique 'guided discovery sales process' has been refined over years of hands-on experience and successfully selling. It enables us to help profile and recruit the right staff to maximise every sales opportunity. As opposed to the more traditional sales culture, selling in this market sector has many pitfalls and complexities. Sensitive areas include legislated exit fees, health issues, multiple site tours, long decision times and hesitancy displayed by caring family and friends. We have dealt with all of these and developed strategies to guide people through them successfully.
Genesis can also continually motivate and evaluate the sales team through different, and ongoing, training modules and skill levels. Programs are undertaken to ensure an optimum enquiry to conversion rate is achieved and maintained.
- TEAM EVALUATION
- SALES STRUCTURE
- STAFF PROFILING AND RECRUITMENT
- CUSTOMISED TRAINING MODULES
- DATABASE IMPLEMENTATION
- TRAINING & MOTIVATION